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Foundation Digital Marketing Course

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    Course Description

    The  digital marketing course is aimed for students who want to kick-start or enhance their digital marketing knowledge.  This course is for anyone, from student up to business owner, wanting to compete in the digital age.  The digital marketing course will equip the student with well rounded, up to date knowledge and the skills needed for your career

    Module/Course list

    Thinking strategically about digital marketing
    Market research and content strategy
    Creating you digital assets
    Managing customer relationships and social media
    Search engine marketing
    Online advertising
    Digital direct channels
    Optimising your digital campaigns

    Course Outcome

    • A understanding on how to promote awareness about the brand and communicating the unique offering
    • A knowledge of social media marketing, SEO, online advertising and digital marketing strategy
    • To apply best online practices, tools, strategies and creative marketing opportunities