Foundation Digital Marketing Course

Course Description

The  digital marketing course is aimed for students who want to kick-start or enhance their digital marketing knowledge.  This course is for anyone, from student up to business owner, wanting to compete in the digital age.  The digital marketing course will equip the student with well rounded, up to date knowledge and the skills needed for your career

Module/Course list

Thinking strategically about digital marketing
Market research and content strategy
Creating you digital assets
Managing customer relationships and social media
Search engine marketing
Online advertising
Digital direct channels
Optimising your digital campaigns

Course Outcome

• A understanding on how to promote awareness about the brand and communicating the unique offering
• A knowledge of social media marketing, SEO, online advertising and digital marketing strategy
• To apply best online practices, tools, strategies and creative marketing opportunities