Business Research and Analysis Course
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Course Description
The business research and analysis course will teach the student the necessary skills in business research that can be applied to increase their ability to make sounder business decisions, to come up with strategic solutions and to have more impact in their day to day roles. The student will have the knowledge on how to design research, collect, interpret, analyse and evaluate data as well as present research findings while using various quantitative and qualitative methods.
Module/Course list
Fundamentals of business research and analysis
Research principles and approaches
Business research design and methods
Measurement scales, sampling and variables
Data collection techniques
Qualitative data analysis, interpretation and evaluation
Quantitative data analysis, interpretation and evaluation
Documenting and presenting research findings
Course Outcome
• Will be able to solve unforeseen problems or make vital decisions by using effective research
• Distinguish between several measurement scales and sampling methods
• Use numerous data collection techniques and tools, i.e. surveys and questionnaires
• Utilise qualitative methods for analysing, interpreting and evaluating textual data by means of thematic analysis
• Examine a method an tool for preparing and analysing quantitative data
• Presentation of a research report using quantitative and qualitative findings