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Marketing Strategy Course

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    Course Description

    Marketing strategy can mean the difference of an effective advertising/marketing campaign and a complete waste of money. Learn how to research your target markets, learn how to determine what they want and need and of course how to fulfil those needs and wants. The correct marketing startegy can help you and your business shoot the lights out.

    The marketing strategy course will equip the student with the necessary skills that are required to compile, plan, assess and optimise a comprehensive marketing strategy. The student will understand research, planning and creative aspects of marketing strategy.  They will also have the knowledge on how to use a series of models, tactics and approaches to get in touch with the correct people with the right marketing channels

    Module/Course list

    Introduction to marketing
    Strategic thinking
    Developing the strategy
    Creative strategy

    Course Outcome

    • An understanding of research, planning and creative aspects of marketing strategy
    • The know how to put together a clear marketing strategy
    • A knowledge of using different models, tactics and approaches in order to reach the right people with the correct marketing channels.
    • An understanding of using the right insights and data to constantly iterate, optimise and to improve marketing efforts