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Professional Certification in Digital Marketing

Accredited by the Digital Marketing Institute (DMI)

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    Quick Look Facts

    Modules: 10
    Practical Assignments
    6 months
    Skill level: Beginner
    Language: English
    Certificate of Competence

    Course Description

    International professional certificate from Damelindigital marketing institute

    The Digital Marketing course will ensure the student is well equipped with the skill, knowledge and the expertise required to design and apply an effective, integrated digital marketing plan.  This course will give the student the best chance to win the attention needed for their respective client and or companies.

    This specialist course run by the Digital Marketing Institute (DMI) will give you a professional certification recognised Internationally and will set you apart from the rest!

    Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital professional. Developed by the Digital Marketing Institute, this course will teach you, through a series of comprehensive, structured modules, how to integrate key digital practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

    A competent digital marketer will not only become an invaluable member of a team in any business but will also equip the person to successfully run and manage online marketing campaigns for their own business.

    Purpose of the course in social media marketing
    • introduce students to the world of social networks and how they work, from a marketing perspective in particular
    • marketing practitioners and other managers who need to get to grips with new social media marketing and the channels that support them,
    • entrepreneurs wishing to market their own businesses in affordable, yet effective ways,
    • existing businesses, large and small, that need to expand their current markets and grow their businesses using social platforms
    • any individual who wishes to get to grips with social media marketing and improve his or her career and employment prospects

    This is a generic social media marketing course developed to address the needs of a global audience. Social media marketing is growing at a tremendous rate and provides unique career opportunities for students.

    Digital Marketing course modules
    The course is broken down into 10 modules to complete in 6 Months. Each module goes through different aspects of understanding Digital Marketing.

    The modules in this course are designed to teach you how to:

    • Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
    • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
    • Execute digital display campaigns
    • Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
    • Use suitable social media channels for different business goals and objectives
    • Measure and optimise your social media campaigns
    • Leverage mobile marketing for its micro-targeting advantages
    • Analyse and optimise your overall digital marketing activity
    • Create a formal digital marketing plan for your business
    Module details
    Definition of the Digital Marketing Institute Method:

    • Principles
    • Our Tools
    • The Digital Marketing Institute Framework
    • The Digital Marketing Institute Quality Scale

    Digital Marketing:

    • Key Concepts of Digital Marketing
    • Traditional vs. Digital Marketing
    • The Opportunity of Digital Marketing
    • Characteristics of Digital Marketing
    • Implications of Digital Marketing
    • Market Research vs. Market Reality

    Search Marketing (SEO):

    • Key SEO Concepts
    • Search Results & Positioning
    • Benefits of Search Position
    • Stakeholders in Search
    • Mechanics of Search
    • On-Page Optimisation
    • The SEO Process
    • Customer Insights
    • Analysis & Review
    • Keyword Research & Selection
    • Content Updates & Layout
    • Meta Tags
    • SEO Site Map
    • SEO Google Search Console
    • Off-Page Optimisation
    • Inbound Links & Link Building
    • Ranking
    • Laws & Guidelines

    Search Marketing (PPC):

    • Key PPC Concepts
    • Strengths of Pay Per Click
    • Keyword Research
    • Google PPC
    • Research Tools
    • Search Campaign Process
    • Keyword Selection
    • Ad Copy
    • Landing Pages
    • Targeting
    • Budgets
    • Scheduling
    • Display Networks
    • Ad Centre
    • Campaign Management
    • Conversion Tracking
    • Conversion Metrics: CPA, CTR
    • Bidding
    • Analytics
    • Laws & Guidelines

    Digital Display Advertising (DDA):

    • Key Digital Display Concepts
    • Benefits of Digital Display
    • Challenges of Digital Display
    • Business Value
    • Running Effective Ads
    • Ad Formats
    • Ad Features
    • Ad Display Frequency
    • Campaign Planning
    • Campaign Steps
    • Target Audience
    • Campaign Objectives
    • Campaign Budget
    • Creative Formats
    • Targeting
    • Tracking your Campaign
    • Optimising the Campaign
    • Laws & Guidelines

    Email Marketing:

    • Key Email Marketing Concepts
    • Campaign Process
    • Online Data Capture
    • Offline Data Capture
    • Segmentation
    • Email Design
    • User Behaviour
    • User Characteristics
    • Email Copy
    • Email Structure
    • Email Delivery
    • Email Systems
    • Filtering
    • Scheduling
    • Measurement
    • Key Terms & Metrics
    • Split Testing
    • Laws & Guidelines

    Social Media Marketing:

    • Key Concepts of Social Media
    • Content Planning and Scheduling
    • Social Media for Business
    • Social Media Goals
    • Setting Goals and Priorities
    • Facebook Features
    • Facebook Business Page
    • Facebook Messenger for Business
    • Facebook Apps
    • Facebook and Instagram Advertising Types
    • Facebook and Instagram targeting
    • Facebook and Instagram Ad management
    • Facebook and Instagram Analytics
    • Facebook insights
    • Instagram Features
    • Third-Party Apps for Instagram
    • Instagram Best Practice
    • Twitter Features
    • Twitter Chat
    • Twitter Profile set-up
    • Twitter Lists
    • Twitter Advertising
    • Twitter Ad targeting
    • Twitter Audience Platform
    • Twitter analytics
    • Periscope
    • Pinterest Profile
    • Pinterest Advertising
    • Pinterest Business Accounts
    • LinkedIn Set-up & Profile
    • LinkedIn Groups
    • LinkedIn InMail
    • LinkedIn Company Page
    • LinkedIn Recruitment
    • LinkedIn Advertising
    • LinkedIn Ad Targeting
    • LinkedIn Analytics
    • Google+ Brand Page
    • Google+ and SEO
    • Google Hangouts
    • YouTube Account Basics
    • YouTube Channels
    • YouTube Content types
    • YouTube Advertising
    • YouTube Analytics

    Mobile Marketing:

    • Key Mobile Marketing Concepts
    • Trends in Mobile
    • Opportunities & Risks
    • Mobile Devices
    • SMS Content
    • SMS Strategy
    • Mobile Advertising
    • Mobile Optimised Websites
    • Mobile Apps
    • Attributes of Effective Apps
    • Digital Marketing Institute 7-Step Process for Mobile Apps
    • Proximity Marketing
    • Bluetooth
    • Mobile Coupons & Ticketing
    • Implementation
    • Strategic Steps
    • Marketing Goals
    • Review & Testing
    • Social Media Channels
    • Laws & Guidelines


    • Key Analytics Concepts
    • Goal Set-up
    • Account Set-up
    • Analytics Code
    • Analytics Profiles
    • Goal Configuration & Funnels
    • Audience
    • Dashboard
    • Technology
    • Advertising
    • AdWords Campaigns
    • Traffic Sources
    • Scheduling & Delivery
    • Bounce Rate
    • Site Speed
    • Site Search
    • Events
    • Conversions
    • eCommerce
    • Reporting
    • Real Time Reporting
    • Intelligence Reporting
    • Customised Reporting
    • Laws & Guidelines

    Strategy & Planning:

    • Key Strategy & Planning Concepts
    • First Steps
    • Planning
    • Situation Analysis
    • Information Gathering
    • Target Audience
    • Setting Objectives
    • Appropriate Tools
    • Action Plan
    • Setting the Budget
    • Measurement
    • Iteration & Enhancement
    • Laws & Guidelines

    Course Outcome

    Upon successful completion of the final exam you will receive a digital certificate from Damelin confirming your DMI Certified Digital Marketing Specialist qualification.