Social media marketing is the use of social networking websites such as, facebook, Linkedin, Instagram and a host of others, as a marketing tool to help grow a business and engage with existing customers. The purpose of any kind of social media marketing is to produce content which users can share with their social network, keeping the brand and their products top of mind. This indeed helps a company boost brand exposure and as a result this will tremendously increase customer reach. The challenge of any social media marketing professional is to produce content that people want to share.
Social media marketing course offers companies many ways to reach new customers and increase its desired culture, purpose or trend. Social media marketing is also known as “digital marketing” and “e-marketing”. Social media marketing allows marketers to actively track the success or failure of campaigns through extensive analytical told to measure the types of engagement. In this course you will learn what tools and statistics are available to you and how to use these analytics to improve future campaigns. The purpose of these in depth analytics is to give the brand owners more insight into their customer base. For example the stats will show gender, age, location, time online, engagements with your brand and others. This information will help the brand to customize future campaigns and influence marketing, new product development and marketing spend.
Study social media marketingSocial media marketing became more popular with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube that has become has an integral part of any communications, marketing or advertising campaign.
It is important to understand why every business needs Social media marketing, and here are some reasons why?
Entrepreneurs who are just starting of a busy, young or old are all very active online every day. Right! So the truth is that Social media is the basic platform for real networking, extension and commitment for any investment irrespective of the business.
If you have the following qualities then you are one step ahead of becoming a great social media marketer.
It is essential to realize why every business requires Social media marketing, and here are some reasons why?
Entrepreneurs who are just beginning a business, young or old are all very active online every day. Right! So the truth is that Social media is the basic platform for real networking, extension, and commitment for any investment irrespective of the business.
If you have the following qualities then you are one step ahead of becoming a great social media marketer.
- Communication – This is the very first step to understanding the engagement of social media with customers, it is important to have great interaction skills to attract community and not just directly selling a business to the customer.
- Ability to create turnaround time- it is important to be wise with time management, having the ability to create a turnaround time means you can interval from the time of submission of a process to the time of the completion of the process.
- Engagement- It is highly important that socializing a lot with people. They are tools of engagements which are used to authentic interactions, monitor discussions and engage with others that includes providing social customer care and exceeding customer expectations on social.
- Driving sales- Sales is the most powerful tool this ability will increase viability which will enable marketers to target their relevant audience and communicate with customers in real-time.
Now that you have great understanding of Social media marketing here are a few of the highest-paying social media marketing careers and the average annual salary range of each:
- Entrepreneur-Social media marketing consultant
A social media consultant specializes in the ins and outs of the online world while keeping the best interests of the business in mind. The average salary for a Marketing Consultant is R174,731 per year. A skill in Strategic Marketing is associated with high pay for this job. Experience strongly influences income for this job.
- Vice president of communications
A vice president is responsible for managing all communications plan activities and building external relationships with the organization’s constituencies, including funders and the media.The average pay for a Vice President (VP), Communications is R921,677 per year.
- Public relations Manager
PR managers create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view. A Public Relations (PR) Manager earns an average salary of R234,687 per year. A skill in Social Media Marketing is associated with high pay for this job. Experience strongly influences income for this job. Most people with this job move on to other positions after 20 years in this career.
- Marketing Communications Manager
A marketing communication manager leads a department tasked with ad campaigns, press releases and the development of other strategic communications. The average salary for a Marketing Communications Manager is R344,896 per year. The highest paying skills associated with this job are Event Management, Advertising, Marketing Management, and Marketing Communications.
- Content manager
A content manager is someone who oversees the content presented on websites and blogs, and may also be responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content. A Content Manager earns an average salary of R198,585 per year.
- Social media Director
Social media directors help companies plan out social media strategies and brainstorm ways to connect with current and potential customers. A Social media Director earns an average salary of R1,16500.00 per year.
Here is a quote to inspire your thoughts about Social media marketing!!
Study social media marketing“Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social Media Marketing: The Next Generation of Business Engagement deconstructs the tools and techniques, showing you how to apply social technology to your business.”
