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customer relationship management

Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more In order to compete effectively in today’s marketplace, organizations must change their strategy to become more customer focused and not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-focused approach throughout an organization. Customer Relationship management is aimed at understanding and anticipating the needs of an organization’s current and potential customers through the process of analyzing people and using technology to optimize an enterprise’s revenue and profits by first providing maximum customer satisfaction. CRM  develops a market-oriented strategy, innovation in products and services, sales channel transformation, customer relationship marketing and customer care. It is easier and more cost effective to retain own existing customers than to acquire a new customer.

This can take as long as 24 months to complete, however average time for completion varies from 12 to 18 months. To apply for a CRM course the minimum entry requirement is a Grade 9 (old Std. 7) and at least 16 years old with the ability to read and write in English.

Once completed with the course students may apply their knowledge, skills, and understanding of customer relationship management to practically any industry. Customer relationship management graduates may choose careers in fields such as marketing, Customer support, Technology, Consulting, Professional Services.

The most commonly asked question by all once completed a degree or any qualification is what could I be earning?…well fear not because Customer Relationship Management (CRM) Consultant Salary (South Africa) earns an average salary of R199,964 per year. Most people with this job move on to other positions after 20 years in this field. A skill in Customer Relationship Management (CRM) is associated with high pay for this job and Experience strongly influences income for this job.

“It’s not the employer who pays the wages, Employers only handle the money. It is the customer who pays the wages”-Henry Ford